logoGlobal PR and marketing communications agency
Global PR and marketing communications agency
Corporate LeadershipdividerOur PhilosophydividerAwardsdividerNewsdividerContact usdivider
 
¡°To make ourselves as valuable to our clients as they are to us¡±
Ç÷¹½Ã¸ÕÈú·¯µå(Fleishman-Hillard)´Â °í°´¿¡°Ô ¼º°øÀûÀÎ Ä¿¹Â´ÏÄÉÀÌ¼Ç Ä·ÆäÀÎÀ¸·Î °¡Ä¡¸¦ Á¦°øÇÏ´Â ÆÄÆ®³Ê°¡ µÇ°íÀÚ ³ë·ÂÇϸç, ÀÌ·¯ÇÑ ¿øÄ¢Àº Ç÷¹½Ã¸ÕÈú·¯µå°¡ ½ÃÀ۵ǾúÀ» ¶§ºÎÅÍ °¡Àå Áß¿äÇÑ °¡Ä¡·Î ÁöÄÑÁ® ¿À°í ÀÖ½À´Ï´Ù.

1946³â ¹Ì±¹ ¼¼ÀÎÆ®·çÀ̽º(St. Louis) º»»ç¿¡¼­ ½ÃÀÛµÈ Ç÷¹½Ã¸ÕÈú·¯µå´Â ÇöÀç Àü¼¼°è 80°³ ÀÌ»óÀÇ Áö»ç¿¡ 2,500¿© ¸íÀÇ Àü¹®°¡µéÀÌ È°µ¿Çϰí ÀÖ´Â ¼¼°èÀûÀÎ Ä¿¹Â´ÏÄÉÀÌ¼Ç ÄÁ¼³ÆÃ ±â¾÷ÀÔ´Ï´Ù. ±Û·Î¹ú ¸¶ÄÉÆÃ Ä¿¹Â´ÏÄÉÀÌ¼Ç ±×·ìÀÎ ¿È´ÏÄÞ(Omnicom, NYSE:OMC) ±×·ìÀÇ ¼Ò¼ÓÀ¸·Î, °í°´ÀÇ ¼º°øÀûÀÎ Ä¿¹Â´ÏÄÉÀÌ¼Ç Àü·« ¼öÇàÀ» À§Çؼ­ Ç÷¹½Ã¸ÕÈú·¯µå¿Í 200¿© °³ ÀÌ»óÀÇ ´Ù¾çÇÑ Ä¿¹Â´ÏÄÉÀÌ¼Ç Àü¹® ±â¾÷µéÀÌ ¿È´ÏÄÞ °è¿­»ç·Î¼­ Çù·ÂÇϰí ÀÖ½À´Ï´Ù.
 
The Center of Asia Pacific, Fleishman-Hillard Korea
2001³â ½ÃÀÛµÈ Ç÷¹½Ã¸ÕÈú·¯µå ÄÚ¸®¾Æ´Â 60¿© ³â°£ ½×¾Æ¿Â ±Û·Î¹ú ³×Æ®¿öÅ©ÀÇ Áö½Ä°ú Àü·«Àû ÄÁ¼³ÆÃ ¹æ¹ý·ÐÀ» ±â¹ÝÀ¸·Î ÇöÀç 35¸íÀÇ ÄÁ¼³ÅÏÆ®°¡ Ȱµ¿Çϰí ÀÖ´Â ÃÖ°íÀÇ Ä¿¹Â´ÏÄÉÀÌ¼Ç Àü·« ÄÁ¼³ÆÃ ±â¾÷À¸·Î ¸í¼ºÀ» ½×¾Æ°¡°í ÀÖ½À´Ï´Ù. Àü¼¼°è Ç÷¹½Ã¸ÕÈú·¯µå ³×Æ®¿öÅ©¿¡¼­µµ °¡Àå ºü¸¥ ½Ã°£ ³»¿¡ °¡Àå Å« ¼º°ú¸¦ º¸ÀÌ¸ç ¹ßÀüÇϰí ÀÖ´Â ¿ÀÇǽº·Î ÁÖ¸ñ¹Þ°í ÀÖ½À´Ï´Ù.

Ç÷¹½Ã¸ÕÈú·¯µå ÄÚ¸®¾Æ´Â 20°³ ÀÌ»óÀÇ Àü¹® ºÐ¾ß¸¦ ±â¹ÝÀ¸·Î Á¦Ç°/±â¾÷ PRÀº ¹°·Ð, ¸í¼º °ü¸®, À̽´/°¥µî °ü¸®, »çȸ °øÇå, °ø°ø Á¤Ã¥ PR µî ´Ù¾çÇÑ ºÐ¾ß¿¡¼­ Àü·«Àû IMC Ä·ÆäÀÎÀ» Á¦°øÇϰí ÀÖ½À´Ï´Ù. °í°´ÀÇ ºñÁî´Ï½º È¿°ú âÃâÀ» À§ÇÑ Ä¿¹Â´ÏÄÉÀÌ¼Ç ¼­ºñ½º¸¦ Á¦°øÇϸç Àü¹®¼º °­È­¸¦ À§ÇÑ ³»ºÎ Áö½Ä °øÀ¯ ½Ã½ºÅÛ, FH-Universityµî ±³À° ½Ã½ºÅÛ, ÃÖ°íÀÇ ÀÎÀ縦 °í¿ëÇϰí À°¼ºÇÏ´Â Àλç öÇÐ, ÆÀ¿öÅ©¸¦ Á¸ÁßÇÏ°í ¼öÁØ ³ôÀº À±¸® °æ¿µÀ» ½ÇõÇÑ´Ù´Â ¼º°øÀÇ ±â¾÷ ¹®È­¸¦ ÅëÇØ ±¹³» Ä¿¹Â´ÏÄÉÀÌ¼Ç ÄÁ¼³ÆÃÀÇ »õ·Î¿î ÀåÀ» ¿­¾î °¡°í ÀÖ½À´Ï´Ù.
 
Solid Reputation, Fleishman-Hillard
Ç÷¹½Ã¸ÕÈú·¯µå´Â PR ´ëÇà»çµéÀÇ °í°´¸¸Á·µµ¸¦ Á¶»çÇÏ´Â Thomas L. Harris/Impulse Research Survey¿¡¼­ ¼­ºñ½º ¸í¼º Æò°¡ ºÎ¹® 12³â ¿¬¼Ó 1À§¸¦ Â÷ÁöÇÏ¿´À¸¸ç, 2006³â¿¡´Â ±Û·Î¹ú PR¾÷°è ºÐ¼®¿¡ ÃÖ°íÀÇ ±ÇÀ§¸¦ °¡Áø The Holmes Report¸¦ ÅëÇØ ¿ÃÇØÀÇ ±Û·Î¹ú ¿¡ÀÌÀü½Ã(International Agency of the Year)·Î ¼±Á¤µÇ¾ú½À´Ï´Ù. ƯÈ÷ Public Affairs ºÐ¾ß¿¡¼­´Â GMMB, Mercury Public Affairs, VOX Global Mandate µîÀ» Æ÷ÇÔÇÏ¿© ÃÖ°íÀÇ ³×Æ®¿öÅ©¸¦ °®°í ÀÖÀ¸¸ç, ¹Ì±¹ PR±â¾÷Çùȸ·ÎºÎÅÍ °ø°ø ºÐ¾ß Ä¿¹Â´ÏÄÉÀÌ¼Ç ÄÁ¼³ÆÃ 1À§ ±â¾÷À¸·Î ¼±Á¤µÇ±âµµ ÇÏ¿´½À´Ï´Ù.
 
Impact of the Global Network, Fleishman-Hillard
º¹ÀâÇϰí Ä¡¿­ÇÑ ºñÁî´Ï½º ȯ°æ¿¡¼­´Â ±Û·Î¹ú ½Ã°¢°ú Àü·«Àº ÇʼöÀÔ´Ï´Ù. Ç÷¹½Ã¸ÕÈú·¯µå´Â °í°´ÀÇ 80% ÀÌ»óÀÌ µÎ °³ ÀÌ»ó Áö¿ªÀÇ ¿ÀÇǽº¿Í ÀÏÇϰí ÀÖÀ¸¸ç, ƯÈ÷ ¾Æ½Ã¾Æ ÅÂÆò¾ç Áö¿ªÀº °¢ Áö»ç°£ÀÇ Çù·Â°ü°è°¡ ¶Ù¾î³ª 2004³â 11¿ù PR WEEK·ÎºÎÅÍ ¾ÆÅÂÁö¿ª ÃÖ°íÀÇ ³×Æ®¿öÅ©(Gold Award: Asia Pacific Network of the Year)¸¦ °®Ãá ±â¾÷À¸·Î ¼±Á¤µÇ±âµµ ÇÏ¿´½À´Ï´Ù.
 
Fleishman-Hillard, Our Future
Ç÷¹½Ã¸ÕÈú·¯µå¿¡¼­ Ä¿¹Â´ÏÄÉÀ̼ÇÀ̶õ °í°´¿¡°Ô ºñÁî´Ï½º ÀÓÆÑÆ®°¡ ÀÖ´Â °á°ú¹°À» Á¦°øÇÏ´Â °ÍÀ» ¸»ÇÕ´Ï´Ù. ±×°ÍÀÌ ¹Ù·Î ¿ì¸®ÀÇ ¹ÏÀ½ÀÌ¸ç °í°´¿¡ ´ëÇÑ ¾à¼ÓÀÔ´Ï´Ù.

Over 2500 Employees
   

leadership
   
 
   
  print Print page

 

 
 
Home Public Relations, Marketing, Public Affairs Careers PR Agency Client Solutions Who We Are International Communications Global Reach Point of View - FH Perspectives on Communications